I-Fit Mall is a new-age retail destination that required a modern and impactful façade to attract footfall and enhance its brand presence. Positioned in a dense urban setting, the project’s objective was to design a façade that’s inviting, memorable, and adaptable to multiple retail brands, while giving the mall a unique and premium character.
The façade was envisioned to stand out from the typical commercial blocks and reflect the lively, diverse experience awaiting inside.
The design approach revolved around “Urban Sophistication Meets Retail Energy”—a visual identity that brings together bold geometries and functional design to elevate the mall’s external presence.
